Darwinism in business

May 17, 2020
Survival of the fittest, natural selection - call it what you like, but don’t call it luck. Businesses that have survived and thrived during these unprecedented times have evolved their way to success by listening to consumers and making smart, data-led decisions to build their presence and popularity. Let’s take a look at some age-old trades; the butcher, the baker, the candlestick maker, and how they’ve evolved over the decades to become more relevant than ever...including during the COVID-19 pandemic.

The Butcher

Struggling to exist:
Butchers have been around in one shape or form for many hundreds of years, with ancient Romans using stone tools to manufacture their cuts of meat. Today, when most of us think of a butcher, we still conjure up an image of the local village store with sausages hanging in the front window and a sign on the street advertising the special of the day. But, needless to say, these traditional bricks and mortar style butchers were hit extremely hard during lockdown and the ‘invisible loss’ we referred to last week is quickly becoming visible, to the point you may sadly never see some of these artisans open their doors again. Those that do manage to survive will have more than likely lost a significant share of the market.

Fighting fit:
The butchery industry as a whole, however, has done a roaring trade over the past 6 weeks - thanks to those forwarding thinking innovators who went virtual. Yes, meat in a box delivered to your home is a thing and it’s a raging success. These businesses that took their trade online boomed during lockdown and Alert Level 3, gaining more customers than ever and consolidating their competitive advantage with larger databases which they can now remarket/upsell/cross sell to.

The Baker

Struggling to Exist:
Like the butcher example above, many main street baking establishments have had high overheads and wages to pay for with zero income during lockdown. Bakeries employing a traditional business model have been battered over the past 6 weeks. This is partly because of the lockdown and partly due to a lack of investment in digital and a failure to establish customer databases for communication. Customers want to interact digitally; they want to search, to contact, to order, to pay and to arrange collection virtually, and the lack of investment by businesses in this space has been costly.

Fighting Fit:
But again, has this meant no cakes and pastries have been sold in Alert Level 3? Nope. Au contraire. Many bakery businesses has evolved in recent years, boasting a sweet online presence and using customer data effectively to communicate and engage with customers. As a result, repeat business is strong and their potential market has gone from a few hundred nearby locals to thousands of cake lovers with internet access.

The Candlestick Maker

Struggling to Exist:
The ancient business of candlestick making, born well before the days of electricity, died a long time ago, due to its stubborn and eventually redundant focus on candlesticks being a source of light. Seems pretty obvious right? But it wasn’t at the time and many candle stick businesses slowly ‘burnt out’, pardon the pun, in denial of the changes happening in their market.

Fighting Fit: 
But that's not to say candles aren’t still a thing - because I bet most of you have a fragranced candle in your home. And that’s the catch. Innovative candlemakers managed to keep the art of candle making alive by shifting focus from the essential service of bringing light, to the high-end luxury market of bringing delightful fragrance into the home. One of the early adopters of this concept shift, Yankee candles, is now the biggest candlemaker in the US. 

Which brings us to ….

Your Accountant
Accountants can be traced back to ancient civilisation, where they were mostly relied on for keeping a record of crop and herd growth. In more modern history, business owners of all sizes have relied on accountants for their financial expertise and understanding of financial laws and processes. But that’s changing now too.  

Struggling to Exist:
As increased automation threatens the traditional role of business accounting, and NZ small to medium enterprises (SMEs) demand better advisory options, Kiwi accountants are being challenged to upskill in order to remain relevant. Sure, an accountant can take away the stress of tax and compliance, but those who continue to focus all their energy on compliance are merely a few years away from extinction. Interestingly, there has been a 30% spike in online searches for accountants during COVID-19 and these are not new businesses opening up. These are established business owners who are feeling dissatisfied and wanting more than a transactional relationship. They are business owners who want help to ‘survive then thrive’ post COVID-19.

Fighting Fit:
What today’s business owners need is a growth partner. A professional who not only has your finances covered, but who also helps you seek out growth. A trusted advisor who can point you in the right direction of the best marketers, HR experts and the latest technology deals. An accountant who wants to do more than check IRD boxes. A Grow NZ Accountant who can help you with the what, the how and the who - not just the ‘grow your profit/cut your costs/increase your revenue’ style of accountancy.

If your accountant is an old-school ‘candlestick maker’ type, contact the All Accounted For team for a no-obligation chat about how we can become your growth partner and give you confidence in business.
By Ben Duflou December 17, 2024
A recent survey showed that 93% of respondents believed changes made by the Government had increased their cost of doing business . And rising costs can have a significant impact on your cashflow and bottom line. So, what can you do to minimise the impact of sky-rocketing costs in your business? Seven ways to cutting your expenses and boosting your revenue When costs are rising and profit margins are falling, that’s bad news for the financial health of your business. But there are ways to combat this scenario. In short, you have two main tactics to kick into gear. You can either look at cost-cutting across all your operating expenses, or you can find ways to sympathetically boost your revenue . Strategies for cost reduction: Streamline your operations - Look for any inefficiencies and find ways to streamline your processes and reduce the underlying costs. You can also use technology to automate key functions to add efficiency and reduce your underlying costs. Negotiate with suppliers - Revisit your existing contracts with suppliers and negotiate better terms, while also being mindful of the suppliers own cashflow pressures. Looking for alternative suppliers or finding cost efficiencies by purchasing in bulk. Reduce your energy consumption - Putting energy-saving measures in place, like LED lighting and energy-efficient equipment, is a move towards good sustainability, but can also help you save money. Considering renewable energy options can also help. Manage inventory effectively - Keeping your inventory lean is a good way to optimise inventory levels and minimise your holding costs. Implementing a just-in-time inventory management cuts costs while keeping you ready to service customer needs. Strategies for increasing revenue: Expand your customer base - A broader customer base helps to bring in more sales and revenue. Explore the potential for entering new markets or customer segments, and boost ecommerce and digital marketing to sell more online. Raise your prices strategically - Think about the demand for your products/services in the market and revise your pricing to keep it competitive. Be sure to communicate any price increases sympathetically to customers, so you don’t damage customer loyalty. Introduce new products or services - If your current products/services are not selling, it could be time to diversify your offering to meet changing customer needs. Make the most of your existing resources and expertise to bring new products to market. There’s no magic wand that can make the current economic pressures disappear. But by being proactive about your cost-reduction and revenue-generation, you can do your best to protect your business from the worst elements of increasing costs and an uncertain market. We can help you review your current financial and business strategies to look for the best possible opportunities, whether it’s better cashflow management, cost-cutting or revenue generation. Together, we’ll identify actionable solutions to drive sustainable growth and maximise your profitability. Give us a call today on 04 970 1182.
By Ben Duflou December 17, 2024
Have you tried out Xero's new AI-generated answers in the help menu? Now, when you're working in Xero and ask for help, you'll receive an AI-generated answer along with a list of other relevant content articles. This provides a fast, straightforward response with links to the source material and additional details if necessary. The answer takes into account what page you’re viewing, and the version of Xero you use, to make sure that the information provided is relevant to you. This means you spend less time searching and more time focusing on what matters most – managing your finances seamlessly. To access the help menu, simply click on the question mark icon located on the far right of your toolbar.
By Ben Duflou December 17, 2024
View our November / Early December 2024 General Ledger: - Key Ways to Overcome Rising Costs and Expenses - Important Notices - Financial Preparations for the Holidays - Xero Tip of the Month: Unlock Faster Support With AI-Generated Answers in the Help Menu - Changes to the Retirement Date of Xero Classic Invoicing - Welcome to the Team: Harpreet & Gurpreet - Tax Question of the Month: What is the cost base for depreciable assets when a look-through company reverts to being an ordinary company? - IRD Upcoming Tax Payment Dates https://public2.bomamarketing.com/email/0dJN
By Ben Duflou November 24, 2024
As noted in our August General Ledger, classic invoicing in Xero was initially set to retire this month. However, recognising the busy period ahead, Xero has decided to extend the availability of classic invoicing until 27 February 2025, ensuring a smoother transition for everyone. With the introduction of the new invoicing system, there will be updated workflows to learn. To help you get up to speed, Xero’s new invoicing education hub is the ideal resource to guide you through the process. To access this resource, visit the link below: https://learning.central.xero.com/student/activity/3482 ?
By Ben Duflou November 21, 2024
Seeking an easy-to-use cloud-based payroll solution? PaySauce is the innovative answer to all your payroll needs. Designed for New Zealand businesses, it seamlessly integrates with all major NZ banks and the Inland Revenue department, so all PAYE obligations i.e. salary/wage and tax payments, as well as tax return filings, are all part of the package – providing you with a complete end-to-end solution. As a special promotion for new customer sign-ups, PaySauce is reducing the prices of their Standard and Premium plans for new accounts by 25% until the 31 January 2025, with the 25% discount applied through to 30th September 2025 for our clients! PaySauce operates on a flexible subscription model with monthly payments, allowing you to cancel at any time without long-term commitments. What's more, transitioning from another payroll provider to PaySauce is a breeze and won't cost you a thing. Interested in learning more about PaySauce? Check them out here: https://www.paysauce.com/
By Ben Duflou November 12, 2024
When guests come to your hotel or motel, they want to feel that you genuinely care about their stay. The best way to show this is by tailoring the guest experience to their individual needs. People from all walks of life may pass through your doors, and each one will want to feel like the most important guest. There are many ways to personalise guest experiences, but the only caveat is that it can get costly. Whatever you do to personalise the experience, you can’t afford to do it at the expense of profitability. That’s where the team at All Accounted For comes in. After reviewing your finances, we’ll help you find cost-effective ways to personalise the guest experience. With our help, any new services you introduce will only strengthen your bottom line. Interested in learning more? Contact us at 04 970 1182, and let’s explore how we can drive your business toward greater success.
By Ben Duflou November 11, 2024
Small and medium-sized enterprises (SMEs) make up 97% of all businesses in New Zealand. As the owner of an SME, you’re doing your bit to provide employment, aid the economy and put Aotearoa on the map in an increasingly globalised world. But running your own business can be incredibly stressful! New research from RFI Global research, commissioned by Prospa, shows that seven in ten New Zealand SMEs are feeling stressed and burnt out. On the whole, this stress comes down to economic pressures, cashflow worries and the time commitments of being an owner. So, what can you do to remove some of the pressure and avoid business burnout? Practical Ways to Ease Your Business Stress: Let’s look at some simple ways to bring those anxiety and stress levels down: Ease those financial worries: You can’t change external factors like the economy, but you can get deeper into cashflow forecasting, spend management and cost-cutting exercises to put your cashflow and revenue in a more positive position. Look for a business mentor: Partnering with an experienced business mentor can work wonders for both your business knowledge and your mental health. Mentors can share their experiences of the lean times, and what they did to overcome the challenges. Take time away from the business: You can’t have your business brain turned on 24/7. Schedule time away from the business to improve your work/life balance. Time away can be hugely beneficial, allowing you to come back refreshed and motivated. Focus on your own health and wellbeing: The long hours of running a business are not always conducive to healthy living, both for your physical and mental health. Try to eat and drink healthily, and also make time for exercise, social activities and a greater focus on relaxation, mindfulness and your personal wellbeing. Work closely with your accountant: You don’t have to shoulder those cashflow worries alone! We can work closely with you to keep your cashflow in a more positive position, while also providing wider financial, advisory and business support. Talk to us about about dialling down those stress levels: To run a healthy business, you need to be fit, healthy and in a good place personally. Constantly pushing yourself can quickly lead to burnout – and that’s a recipe for disaster! We understand the pressure you can feel as a business owner. So, we’re here to help take on some of the load, whether it’s strategic business advice, cashflow forecasting or introducing you to the right mentor from our business networks.
By Ben Duflou November 4, 2024
One of the most significant upgrades you can make for work efficiency is your screen setup. Xero bookkeeping and accounting are doable on a single screen, but tasks become much easier when you try out the dual-screen setup. Using two monitors instead of one while using Xero can increase your productivity exponentially. You can have your accounting documents up on one monitor, and have Xero running on another. By working on both monitors at the same time, you will no longer have to tab in and out of applications to check reports and budgets, as you can now simply glance over to the other monitor to check instead. Dual screen setups are becoming increasingly common in many workplaces as it gives the user a greater amount of screen space to work with, which can lead to an increase in productivity and prevent their desktop from becoming cluttered with windows and instances of other software. 
By Ben Duflou October 31, 2024
View our October 2024 General Ledger: - 5 Ways to Reduce Your Stress as a Business Owner - Important Notices - Following up on Invoice Payment in a Down Economy - Xero Tip of the Month: Making the Most of Dual Screens - Audit Shield Insurance - Protect Yourself from a Tax Audit - Tax Question of the Month: Offset of Bright-Line Profit Against Bright-Line Loss - Welcome to the Team: Chanelle Doole - Farewell to Sarah Toner - IRD Upcoming Tax Payment Dates https://public2.bomamarketing.com/email/LJB0
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